The depth of research and development of sports market research reports

 The depth of research and development of sports market research reports

strategy consulting with the economic development and people's living standards, China's textile and apparel residents consumption level will gradually increase, adidas, NIKE and other major international sports brand giants have adopted to increase investment in China, or to change its marketing strategy in China, with the hope apparel products through the full subdivision to further segment the market, strive for more market share, which also makes the current product market competition in China's sportswear subsequently intensified. By adidas, NIKE internationally renowned sportswear brand, for example, in recent years, the two giant sportswear brands in the product development innovation. Addition to adhering to the football, basketball and other .

the Mainland of China has been China Dongxiang, Li Ning, Anta, special steps, 361 degrees, and Olympic has listed in Hong Kong. China sports brand onto the market, indicating its confrontation with the international brand competitiveness has increased dramatically. Moreover, the domestic brands interim results in 2009 also made the industry eyebrows. Sports brands in the domestic first half of 2008 sales revenue or net income, whether there are rapid growth. Li Ning in the first half revenues up 32.4% to 4.052 billion yuan; net profit up 41.6% to 473 million. Anta net profit of 608 million yuan, an increase of 40.1%. Contrast is sports, In the 2008 first quarter earnings report, Nike's sales in Greater China, footwear sales fell 17%, apparel sales fell 16%, sports equipment, down 16% year on year, overall revenues declined 16%. First half of 2009, Adidas's sales in China 352 million -4.03 million euros, or about RMB 3.45 billion -39.5 billion. Adidas 2009 third quarter net profit of 2.13 billion euros, down 30%; turnover of 2.89 billion euros, down 6%. To net profit, the Li Ning, the first time in 2009 in the first half of the world's second-largest sporting goods company Adidas AG. China Dongxiang Zeyi acquisition cost of $ 35,000,000 of the international sports brand Kappa, the Kappa's sales growth over the past 5 years, 100 times, and now in China is second only to Nike and Adidas in the international sports brands.

clothing is our national sport has a comparative advantage in international trade, the Chinese mainland is also the world's largest production base for sports apparel on the international market, 65% of sports apparel in China. Early 80s of last century, China Shanghai, Qingdao, Tianjin, three major sports clothing production base, to 90 years, because the developed countries apparel production to China's coastal regions, so the apparel production centers in China to gradually shift the Fujian and Guangdong, the During this period, Fujian and Guangdong had a large number of apparel manufacturers. After ten years of toil, Guangdong emission Li Ning, Conway and other well-known brands. Fujian's flagship product for sports shoes. However, Guangdong sports clothing production processing 50%, 40% for the general trade, as well as a few percent is the the formation of large-scale developed by leading sports products, the real claim to the brand are not many.

this report describes in detail the operation of China's sportswear industry, environment, and predict its focus on the development of downstream industries as well as changes in demand for sports clothing short and long term trends. For the current industry opportunities and threats facing the development, proposed the development of our sports apparel industry, investment and strategy recommendations. The contents of this report is rigorous, detailed data, intuitive charts to help apparel manufacturers an accurate grasp of industry trends,UGGs, develop the right competitive strategy and investment strategy. Our main data from the National Bureau of Statistics, State Information Center, General Administration of Customs, China National Garment Association and other authoritative professional research institutions and industry center of my field research. This report incorporates a number of authoritative data resources and expert resources to extract data from a large number of precise and appropriate, the real value of the information, and environment in which a combination of industry, from theory to practice, and other macro-and micro- analysis point of view, its conclusions and opinions and strive to achieve the forward-looking, practical and feasibility of unity. This is my center through market research and data collection, by the expert group formed last year to elaborate. It is the industry's enterprises, investment companies and government departments related to accurately grasp the development of the industry trends and competition in the industry pattern, avoid operational and investment risks, competition and investment to develop the right strategic decision-making is one important basis for decision making has important reference value!